Tradeshows are the bread and butter of anyone who is getting a business off the ground or launching a new product within their business. Whether you are a small business just getting started or one of the big guys like windows everyone does trade shows. The problem with so many people being in one place is trying to stand out and you have to stand out or you will not get noticed it really is that simple.
Go big or go home: One way to stand out is to make your booth and everything in it Big and stand out. Now that does not mean you want to go and get some of those gorilla balloons from car dealerships but make your displays big, noticeable and bright stand out colors.
Make sure you treat your sales literature like it’s important. It can be too easy to not want to have people focus on reading but the sales literature is the crux of what you want people to understand about your product. So do not treat it like a throwaway if you do, they will too.
Make sure you are front and center in your booth and when you are not there that you have someone else front and center. When you have someone who looks approachable and is friendly to people as they come you are more likely to get attention. No one likes to approach a booth where someone is just sulking in the back.
If you want more tips and tricks on tradeshow displays at Exhibits etc click the link.
